As the year winds down, it’s the perfect time to pause and reflect. Growth isn’t just about charging forward; it’s about learning from what worked, what didn’t, and deciding how you’ll move forward with intention. Reflection may feel like a luxury when you’re running a business, but trust me—it’s one of the most powerful tools for growth.
At Brex, we dedicate time every December to look back on the year. We ask ourselves: What jobs went well? What processes helped us meet deadlines and budgets? And where did we struggle to deliver? This reflection helped us recognize that we were bidding on too many projects that didn’t align with our expertise, wasting time and resources. By focusing on projects that matched our strengths, we saw a big jump in profitability the following year.
The Power of Reflection
Here’s how you can follow a similar process:
1. What Worked?
Which projects, strategies, or team members exceeded your expectations?
What decisions drove the most profitability or ease in your operations?
2. What Didn’t?
What felt like a constant struggle this year?
Were there recurring issues that slowed your progress or created stress?
3. What’s Next?
Based on your insights, what’s one clear objective you can focus on for 2025.
This Week’s Challenge
Take 30 minutes to list three things that went well and three areas to improve. Once you’ve done that, choose one objective for 2025. At Brex, this process helped us transition from reactive to proactive planning. By addressing pain points like resource allocation, we saved time and improved our bottom line.
Plan for More Than a “Toss-Up”
When you reflect and set goals intentionally, you shift from “Let’s see what happens” to “Here’s what I’m making happen.” That’s why we created PRIMED for Growth—to give you the tools to turn insights into action. If you want a roadmap to set clear goals and start 2025 strong, don’t miss this January opportunity!
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Here's to less hard days, constant growth, and a clear path forward. Proud to have you on #TeamLoseNoProfit as we build a business that works smarter to support our goals. Together, we thrive 🚀
Alicia Brentzel
Founder, From the Cut
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