Hey there,
Over the last few weeks, we’ve covered a variety of topics that, on their own, might seem random. But when viewed together, they form an essential framework to help you plan for growth in the months ahead. These newsletters covered:
Setting Better Goals
Is Your Team Profitable?
Knowing Your Hourly Rate to Hire Smarter
The Difference Between Overhead and Field Employees
Each of these is a key piece of the puzzle for building a solid growth plan for your business. As the year winds down, it’s the perfect time to reflect on these steps and why they matter. Together, they create a roadmap to help you control your growth instead of leaving it to chance.
A Quick Recap:
1. Calculate Your Hourly Rate
Understanding your hourly rate isn’t just a number; it’s the foundation for knowing where your time and energy are best spent. When you know your worth, you can prioritize high-impact tasks and identify when to hire help.
2. Why You Need to Think Differently About Hiring
Hiring for the field and the office requires different strategies because they have different impacts on your financials. Field hires are tied directly to your revenue, while office hires are an investment in infrastructure. Both are crucial, but they must be approached with clarity and a plan.
3. Understanding Gross Profit per Employee
Every hour worked in the field contributes to keeping your company profitable, provided your estimates are solid and your margins are healthy. These hires are often the easiest to justify because they align closely with your revenue generation.
4. Why Goal Setting is the Foundation for Growth
Setting clear, measurable goals gives you a target to aim for and keeps your business focused. Goals aren’t just dreams—they’re benchmarks that allow you to adjust and stay on course.
Why This All Matters:
Planning for growth used to feel daunting for us. I used to think, "How can I plan when everything depends on what random jobs we win?" It felt like every year was a toss-up. But through the principles we’ve built into PRiMED for Growth, we learned that setting a plan doesn’t just predict the future—it helps you create it.
When you have a plan, you’re no longer saying, “I hope I win this bid.” Instead, you’re saying, “Here’s how much I need to bid, based on my win rate, to hit my revenue goals.” It’s a shift from reacting to actively controlling your growth.
The Building Blocks of Super Success:
Goal Setting – Define where you want to go and why.
Marketing – Reach the right customers to fill your pipeline.
Financial Targets – Know your numbers so you’re in control.
Hiring for Goals – Build the team to get you there.
Top-Notch Pricing – Ensure every bid supports your growth and profitability.
These pieces don’t just set you up for success—they give you the ability to stay agile. If you’re not hitting your targets, you’ll know where to lean in and adjust.
Ready to Make 2025 Your Year?
If you’re ending this year feeling frustrated, overwhelmed, and overworked, now is the time to change that. And if you’re ending the year excited to grow, you need to make sure you’re primed first. Don’t leave your success to chance.
This January, join us for PRIMED for Growth. It’s your chance to learn the exact steps to take control of your business and start 2025 with clarity and confidence. Don’t miss this opportunity—sign up now!
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Click "Schedule a Call" to figure it out.
Here's to less hard days, constant growth, and a clear path forward. Proud to have you on #TeamLoseNoProfit as we build a business that works smarter to support our goals. Together, we thrive 🚀
Alicia Brentzel
Founder, From the Cut
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